Privacy Policy
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At Reef Keeper Aquatics, your privacy matters to us. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your personal data when you visit our website or make a purchase.
1.Information We Collect
When you place an order or create an account, we collect personal information such as your name, email address, shipping address, phone number, and payment details. We also automatically collect certain technical data when you browse our site, including your IP address, browser type, pages visited, and referring URLs, through cookies and similar tracking technologies.
2.How We Use Your Information
We use the information we collect to process and fulfill your orders, communicate with you about your purchases and account, send promotional emails and updates (with your consent), improve our website and product offerings, prevent fraud and maintain site security, and comply with applicable laws and regulations.
3.Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your data with trusted service providers who assist us in operating our website and fulfilling orders — such as payment processors, shipping carriers, and email marketing platforms — solely for those purposes and under strict confidentiality obligations.
4.Cookies
Our website uses cookies to enhance your browsing experience, remember your preferences, and analyze site traffic. You can control cookie settings through your browser. Disabling cookies may affect certain features of our site.
5.Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for seven years for accounting and tax purposes.
6.Your Rights
You have the right to access, correct, or delete the personal information we hold about you. You may also opt out of marketing communications at any time by clicking the unsubscribe link in any email or by contacting us directly. To exercise any of these rights, please reach out to us using the contact information below.
7.Security
We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. All payment transactions are encrypted using SSL technology. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
8.Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
9.Children's Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.
10.Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the revised policy on this page with an updated effective date. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
11.Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at: Reef Keeper Aquatics, 2508 S Walton Blvd, Suite 4, Bentonville, AR 72712. Phone: 417-434-8160. You can also reach us through the contact form on our website.